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Our Story

We make life easier.

Lulabop is an active lifestyle product company located in Seattle, WA. Our first product was the Qlipter, a carabiner with a rotating, folding hook. Users have found many uses for the Qlipter in camping, with their babies and around the house. We have since developed a new version, the Qliplet. We have big announcements coming soon, such as re-branding to HEROCLIP. We keep developing and adding new products to our inventory, as always with the purpose of simplifying people’s lives. We welcome you to talk to us about other products you would like to see us make!

For buzz, see here.


Mina Yoo, Ph.D.

CEO, Founder, Inventor

Mina founded Lulabop when she realized, with the birth of her first baby and her first summit up Mt. Rainier soon afterwards, that some of life's greatest adventures require lugging a lot of stuff. Originally from Seoul, Korea, she grew up in Dubai, U.A.E., and Jakarta, Indonesia. She earned her B.A. in Sociology from Brown University and her dual Ph.D. in Business and Sociology from the University of Michigan, earning nationally the Best Dissertation Award in her field with her work on social networks and entrepreneurship. Mina worked as a professor at the University of Washington Foster School of Business and as Visiting Faculty Fellow at Stanford University. Mina’s favorite activities are CrossFit, traveling, playing with her kids Kai and Mila, wine tasting with her husband Mark (without her kids!) and coming up with new ideas for products that help families hang out together.

Len Backus

VP of Sales

Len is a startup sales guy. He has been a sales team leader at over a dozen startups, taking two through IPOs as VP Sales and VP International. He earned a BS is Electrical Engineering at the University of Washington and an MS in Electrical Engineering at the University of Southern California as a Hughes Masters Fellow. He quickly migrated from electronics engineering to technical sales and sales leadership roles. He has spent most of his career applying the resources needed to close the deals that make the numbers. Now he engineers sales organizations, building teams, distribution channels and processes that use modern tools to provide metrics and deliver results. When not trying to sell something to someone, you will find him trying to catch up with his young family or tinkering in his shop hoping to invent the next great idea.

Yev Marusenko lulabop heroclip

Yev Marusenko, Ph.D.

Director of Ecommerce and Growth Analytics

Yev is always finding innovative ways to interpret data and optimize the customer journey. His research skills and environmental science expertise have contributed to an impressive academic career. Today Yev uses his left and right brain to connect distinct resources and ideas - such as integrating data technology and website tools with big-picture strategy across multi-channel marketing media. In his spare time he's learning from top marketers in mastermind groups and also mentoring other entrepreneurs on effective growth-hacks that create value for audiences. His actual spare time and more is devoted to his wife and a very active explorer 1-year old son.

Ciara Duff

Chief of Community and Operational Efficiency

Ciara is passionate about entrepreneurship, innovation and early-stage businesses and has supported various founders, startups, and small business teams in Seattle since 2008. A true adventurer, Ciara has a certificate in avalanche rescue and is learning how to co-pilot planes around the Puget Sound. On weekends, Ciara can be found exploring new local neighborhood restaurants, spinning, or paddle boarding on Lake Union with her hound dog Tucker.

John Bandringa

Lead Product Designer

John is an award-winning industrial designer with over 25 years of experience. With 10 patents granted and another 15 pending, John has designed for household name consumer brands such as Apple, Sonicare, Levitan, Starbucks, Volkswagen and Audi. His passions outside of design are motorcycles, cars, helicopters, airplanes and anything that goes fast.

Andy Hui

Manufacturing and Sourcing Manager

In the last 15 years, Andy has been managing the challenges of sourcing, product development, quality control, and logistics for US clients manufacturing in China, Hong Kong and Taiwan. He has been on all sides of consumer products in the U.S. and Asia for the past 20 years. Andy is also a wine aficionado.



Meredith Han

Amazon, (sold to Walmart), Brooks Running

Leo Lam, Ph.D.

Angel investor, consultant

Jeremy Ames

Serial entrepreneur; current founder/ president of Guidant Financial, a financing services startup

Cat Kennedy

Angel investor, entrepreneur, consultant

Andy Liu

Serial entrepreneur with multiple exits (including, sold to Vizio)

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